Corporate Message Management Risk Avoidance Considerations

Beyond the capabilities that corporations need to have in their messaging platforms from a business usefulness perspective, they need to be thinking about implementing capabilities in their messaging infrastructures that ensure that the e-mails they send out get into the hands of the people they are sending them out to.

In addition to the importance of efficiently sending out millions of messages daily where messages need to go out quickly, without fail and they have to “Reach” recipients, outbound IP addresses have to be White Listed as far as is possible with every ISP globally. This means not just passively sending messages in the hopes that they get there, it means:

  • Taking pro-active steps to get “White Listed”, monitoring ISP’s continually to ensure that the corporation remains white listed, and knowing how and when to act when issues start to occur within an ISP so that it can pro-actively sort out an issue before becoming “Black Listed”.
  • Monitoring where ISP’s put e-mails that are sent out. For example, are they getting sent to a user’s primary e-mail address, do they get blocked or does the ISP send the corporation’s messages to junk mail? A corporation’s messaging platform also should then have the capability to correct the blocking and Junk mail scenarios with these ISP’s when they occur.
  • Keeping a corporation’s used “IP Addresses” clean, usable and recognizable globally as being OK to deliver and OK to receive by each mail service ISP.
  • Monitor ISP’s to ensure each e-mail sent to them gets delivered to an authentic account holder and if an e-mail address sent out is invalid, the corporation needs an internal system that instantly blocks us from sending out a second e-mail to a “dead-drop” to avoid being blocked by an ISP for sending messages to dead e-mail accounts.

Additional individual message management and control capabilities that should be implemented also include:

  • Ensuring message header verbiage and content pass scrutiny by ISP’s reading them for certain “Key Words” that could label them as potential spam
  • Ensuring that every e-mail sent out has an opt-out feature available to the recipient and ensuring that the corporation does not send a second e-mail after an opt-out to avoid SPAM complaints which also can get the corporation black listed.
  • Depending on the corporation’s volume considerations, it may need to have a “Revolving Set” of virtual, valid IP addresses that are used to send out messages to always try to reduce the volume of e-mails sent to individual ISP’s as they will block high volumes of e-mails coming in from one IP address.
  • The corporation will need to in an automated fashion, “cleanse e-mail send out lists against suppressed and banned email addresses
  • Automate the subscriber grievance response process to ensure each grievance is addressed quickly and consistently to a customer’s satisfaction.
  • Automatically manage bounces in a professional way as they occur to avoid getting blocked or “Black Listed” by an ISP.

In looking for your solution, remember also that higher-end solutions that are able to solve all or most of the above considerations are usually implemented on your internal servers as this gives you the most control of your messaging systems and IP addressing solutions. This is an added implementation cost that you will need to factor into your solution.

Remember also that you will need to build in certain levels of fault tolerance into your solution – this means server redundancy, automatic fail-over features in case of a crash, and automated IP address fail-over solutions in case an IP address you are using gets compromised.

If you opt for a lesser solution, you will probably be looking at some form of service bureau implementation and they will have their own concerns about the safety of their shared IP addresses that you would be using on their platforms. And it is not unheard of to have some other organization who shares your outbound physical IP address to bring you down occasionally if their message management processes are not strong enough from a risk avoidance perspective. So be prepared with a fail-over plan if you must use one of these solutions for your enterprise.

The purchase decision for the message management platform you ultimately select and implement for your corporation will naturally be predicated on the volume and types of messages you need to send out, the importance on these messages getting into the hands of the people you send the messages to, and the criticality of your enterprise that the messages get sent out and accepted. For example, what will it cost you if you are “black-listed” with ISP’s for a week or two and you can’t get your messages out to your intended recipients?

Putting in “fail-safe” or close to fail-safe solutions for your message management platforms will cost you more money to implement but be fully aware of what it could cost you if your messaging systems fail you for any length of time.

Calculated Risk Mangement for a Successful Startup

What is Risk Management?

It is basically taking risks for your startup in a controlled environment. So, when you take the risk you have got a backup plan to cover fire in case you run out of ammunition in the war zone (market). This is known as Risk Management in the world of startups. I will provide a brilliant example.

A person just started a small business of mobile accessories online. He knows there is enough market out there already that he needs to compete with to outreach his customers. So, before getting into the game he needs to understand that his product is unique and cheap at the very same time. Now, if the product is cheap; how can it be unique. For this particular purpose he needs to visit whole sale markets. When he finds what he needs, next step is placing a bulk order. Now, when he is selling his item online; he will get customers sooner or later. But, what matters is he took a risk placing a bulk order; at the same time he did research for uniqueness and price control. This is what exactly known as Risk Management in the world of startups.

Any start up in this world fails only when it runs out of a credit line. So, it’s completely clear that money is the lifeline of your startup. What needs your attention is Risk Management to check on the expenditure? How can you do that?

1) STOP SPENDING STUPIDLY:- You are not here to impress your girlfriend on a date. Don’t be a show off no one needs to know your spending capacity. Your clients are only seeking some brilliant product packaged with good services. They are not here to see your costly machineries, your heavily salaried employees and your mind blowing infrastructure. This is a big NO. It’s the beginning phase; focus only on good products, good services and amazing marketing. That’s all you need.

2) Don’t run with a blindfold on your eyes:- Another stupid reason for a startup failure is when you keep spending in the wrong product or services without seeking the market survey report. Why? You could lose a big fortune of money that’s why. Your customers are looking for something else and you are not ready to see that with your open eyes instead you choose to cover your eyes like a horse and run straight. Look around understand your market don’t get intimidated by a product or a service you like. Understand what the market needs, the customer’s demands and work accordingly.

I am not saying don’t take a risk. I am just saying don’t take one without a plan.

Risk Management For CCTV Systems And Information

Risks such as these can be prevented by adopting control measures such as placing the CCTV security cameras in locked enclosures to prevent tampering and damage due to natural occurrences. Inspections can also be done to deter and identify attacks on CCTVs.

Natural disasters present a huge risk for CCTV security systems. It is virtually impossible to prevent earthquakes, floods or fires from happening; however you can minimize the damages or loss of data from your CCTV. Although insurance usually covers the loss of equipment and other valuable property, it will not be able to replace the data lost. The best solution for this is to get a good remote backup system for electronic data such as videos and images, configuration data, usage logs and more. Equipment that backs up data instantly reduce the risks of data loss in comparison to scheduled weekly/monthly/yearly backups.

Modern types of digital CCTV systems are hugely dependent on continuous computing equipment. Potential hard disk failures are usually prevented by redundant disk storage systems. The minute a disk failure has been detected, it will be substituted with a replacement disk from which data that has been lost is automatically copied. This is a very long and time-consuming process and the large storage capacity can also create additional risks. For example, the storage system may not be able to manage with rebuilding load due to missing data or maybe data from coincidental disk failures may not be protected.

Different attacks on CCTV data from human threats are grouped into the following categories:

• AVAILABILITY-this means information is not provided when needed. This is because the information may have been deleted (intentionally or otherwise) or there is a disruption to normal processes such as physical damages to the equipment and communications

• PRECISION-this means the information has been compromised. Real data may have been replaced with artificial data or the authenticity of the information presented is dubious.

• PRIVACY-information from the CCTV surveillance system has been disclosed to unauthorized people. This may have happened with or without the CCTV owner’s knowledge. A good example of this is duplicating and disseminating the video to media outlets without permission.

Mistakes and oversights can and do happen even with the best of intentions in mind. Such mistakes include unintentionally deleting records or even entire hard drives, overwriting backups, poor system maintenance, incorrect positioning of the cameras and neglecting to perform regular, scheduled backups for the security CCTV systems.